Research
Interviews
Convenience
- "I sometimes get food delivered, it's easier"
- "It's hard carrying all the shopping, so I try to get lifts from my mates as much as possible"
- "I tend to go to whatever shop is closest"
- "Sometimes food quality matters, but really I just care about whatever is closer... or cheaper"
Sustainability
- "I do try to buy sustainable foods whenever I can"
- "I think sustainability is important"
- "It's hard to find sustainable foods, I don't know what I'm looking for"
- "I think there's a lack of information around sustainability in general, especially for food production."
- "Price is probably the main thing I consider, I understand why sustainable foods can cost more, but I can't afford them sometimes"
User Personas
Interviews were conducted with participants being university students. The data gathered from these interviews were then used to create a User Persona. The User Persona represents someone who would be likely to use Foodzy, with common interests, wants, needs and frustration found with the interview participants.
User Journey Maps
This User Journey maps represents how someone like Brandon may use Foodzy. It shows how they may come across the app, how they may use it and what they may want to get out of it. The journey goes through the core process of adding goals at the begining to purchasing items for delivery.
Design reccomendations and Requirements
Convenience - products to be delivered to customers
User to set their goals for what they want out of Foodzy
Interface that uses the User's goals to help the user better find what they are looking for
Sustainablility rating that breaks down the components of a product, and rates how sustainable they are
