Research
Interviews
Interviews were conducted with university students to understand their shopping habits and what they consider when buying food. The interviews were conducted in person The interviews were recorded and transcribed to be analysed. The interviews were then categorised into themes.
Convenience
- "I sometimes get food delivered, it's easier"
- "Sometimes food quality matters, but really I just care about whatever is closer... or cheaper"
Sustainability
- "It's hard to find sustainable foods, I don't know what I'm looking for"
- "I think there's a lack of information around sustainability in general."
User Personas
The data gathered from these interviews were then used to create a User Persona. The User Persona represents someone who would be likely to use Foodzy, with common interests, wants, needs and frustration found with the interview participants.
User Journey Maps
This User Journey maps represents how someone like Brandon may use Foodzy. It shows how they may come across the app, how they may use it and what they may want to get out of it. The journey goes through the core process of adding goals at the beginning to purchasing items for delivery.
Solution
The main issue that user's face was the lack of information around sustainability. This was the main focus of the design. By providing a sustainability rating for each product, users can easily see how sustainable a product is. This is done by breaking down the components of a product and rating them based on how sustainable they are.
Design reccomendations and Requirements
Convenience - products to be delivered to customers
User to set their goals for what they want out of Foodzy
Interface that uses the User's goals to help the user better find what they are looking for
Sustainablility rating that breaks down the components of a product, and rates how sustainable they are
